I made this.

"creating something personal, even of moderate quality, has a different kind of appeal than consuming something made by others, even of high quality"

Clay Shirky (in Cognitive Surplus?)

Effectiveness vs Efficiency

“Efficiency is doing things right; effectiveness is doing the right things.”

Peter Drucker

Copywriting Skills

“A writer is a person for whom writing is more difficult than it is for other people.”

Thomas Mann, German writer (1875 - 1955)