Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Thursday, 1 April 2010

Culture > Technology

Communications tools don't get socially interesting until they get technologically boring.

Clay Shirky

Tuesday, 30 March 2010

Thursday, 14 January 2010

Behavioural Economics

“To know what people really think, pay regard to what they do, rather than what they say.”

Thursday, 11 June 2009

Definition of Publishing

"Publishing" is such a little metonym-bomb, it confuses the conversation. Replacing it w/'making things public' clarifies much.

Clay Shirky
(Tweeted 10th June 2009)

Wednesday, 13 May 2009

Social Objects

"The key is to produce something that both pulls people together and gives them something to do... I don't have to control the conversation to benefit from their interest."

Henry Jenkins

Impact of Digital On Culture

"Our focus should be not on emerging technologies but on emerging cultural practices"

Henry Jenkins


HT @faris

Monday, 20 April 2009

It's not about Blogging per se...

"The cost and difficulty of publishing absolutely anything, by anyone, into a global medium, just got a whole lot lower. And the effects of that increased pool of potential producers is going to be vast."
Link to article

Clay Shirky

Tuesday, 14 April 2009

Shareholder Value

“On the face of it, shareholder value is the dumbest idea in the world. Shareholder value is a result, not a strategy... your main constituencies are your employees, your customers and your products.”

Jack Welch (1935- )

The Right Tool for the Job

"If the only tool you have is a hammer, you tend to see every problem as a nail."

Abraham Maslow (1908-1970)

Thursday, 19 February 2009

...But Does It Work?

"However beautiful the strategy, you should occasionally look at the results."

Winston Churchill (1874-1965)

Tuesday, 27 January 2009

Cost vs Value #2

"The cynic knows the price of everything and the value of nothing."

Oscar Wilde

Choices Matter

"Would you tell me, please, which way I ought to go from here?"

"That depends a good deal on where you want to get to," said the Cat.

"I don't much care where--" said Alice.

"Then it doesn't matter which way you go," said the Cat.

"– so long as I get somewhere," Alice added as an explanation.

"Oh, you're sure to do that," said the Cat, "if you only walk long enough."

From Alice in Wonderland by Lewis Carroll

Over-deliver

“Don’t give the people what they want, give them something better.”

Samuel Roxy Rothafel

Cost vs Value

“Price is what you pay. Value is what you get.”

Warren Buffett, US financier & investment businessman (1930 - )

Wasteful Advertising

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

John Wanamaker, US department store merchant (1838 - 1922)

Roman Persuasion

"If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words."

Cicero, Roman Philosopher, Orator and Statesman (106 BC - 43 BC)

Perils of Being Customer Led #2

"If I'd have asked my customers what they'd wanted, they'd have asked for a faster horse"

Henry Ford

T'interweb 2.0

“Whereas web 1.0 only offered a source of learning via one-way communication, Web 2.0 offers entire ecosystems for people to learn, share, grow, achieve, connect, and promote a cause.”

Jennifer Rice

People Can't Be Persuaded

"You can’t influence people. You can only put people in a position to influence themselves"

Unknown (at least to me)