Behavioural Economics

“To know what people really think, pay regard to what they do, rather than what they say.”

Rene Descartes

The power of social influence

A man can be himself only so long as he is alone.

Arthur Schopenhauer

New idea are ridiculed

All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.

Arthur Schopenhauer

Roman Persuasion

"If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words."

Cicero, Roman Philosopher, Orator and Statesman (106 BC - 43 BC)

People Can't Be Persuaded

"You can’t influence people. You can only put people in a position to influence themselves"

Unknown (at least to me)

Persuade Don't Tell

“The comedian…knows that if the audience is to think he’s funny, then he’s got to make them laugh: he’s got to tell them what we call a joke”

Jeremy Bullmore in a presentation to Kraft, 5th June 1972